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Profile

Focus

Customer Experience

Senior Data Analyst & Data Partner

I help Product, Operations, and CX teams turn messy data into clear decisions that grow orders, improve margins, and reduce churn/cancellations.I build trusted metrics, scalable data models, and decision-ready dashboards that leadership can act on.

Connect:
15+ Years Experience
Food delivery, logistics, call center & telecom across KSA, India & Cyprus.
Real-time Systems
Introduced ClickHouse & Superset backbone for 24/7 operational monitoring.
End-to-end Ownership
From business question → data model → dashboards → exec narrative.

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About Me

Transforming chaos into clear decisions.

I’m Vikram Kumar, a Senior Data Analyst with 15+ years of experience helping teams make better decisions with data. I specialize in taking vague business questions—like “Why is churn increasing?” or “Where are we leaking margin?”—and turning them into decision frameworks.

I support a large-scale delivery business by building reliable KPI foundations and decision-ready dashboards used by Operations, Finance, Sales and CX team. My focus is always the same: improve customer experience, optimize operational cost, and grow sustainable revenue.

Professional Journey

Senior Data Analyst

Sept 2021 – Present
ARAM MEEM Ltd (ToYou) - Cyprus

Drive the customer experience analytics for a large-scale food-delivery business, defining CX and retention KPIs and building decision-ready dashboards for product, operations, sales and finance teams.

Senior BI Developer

Jan 2015 – Aug 2021
Amdocs Ltd - Cyprus

Led a team of 10 BI analysts and migrated 250+ enterprise reports to cloud infrastructure, significantly improving speed, scalability, and data governance.

Network Analyst

Sept 2010 – Jan 2015
Telecom - Bangalore, India

Assisted in building automated dashboards and maintaining large-scale SQL databases for network optimization.

Skills & Tools

Expertise Matrix

Strategic frameworks, technical stack, and leadership capabilities honed over 15+ years.

Business & Product Analytics

Specialized in food delivery, logistics, and marketplaces. Analyzing market fit and operational efficiency.

Experiment Design & A/B Testing

End-to-end testing for pricing, promos, loyalty programs, and subscription models to drive lift.

Funnel & Cohort Analysis

Deep dive into user activation, retention loops, and churn prevention strategies.

Customer & Loyalty Analytics

RFM modeling, user segmentation, and identifying key drivers for Customer Lifetime Value (CLV).

Operational Analytics

Monitoring order delays, cancellations, and contact center performance to optimize logistics.

Defining KPIs & Frameworks

Establishing North-Star metrics and supporting KPI trees to align teams on success.

Storytelling & Decision Support

Creating executive decks, summaries, and dashboards that drive C-suite decision making.

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